Jes Voight
aw-th-mobile.png

Android Wear

What’s possible in a minute?

Together with Stink Studios, we partnered with thirty different athletes, fashionistas, hackers, urban explorers and musicians to find out how much can be packed into sixty seconds.

View

 We began by casting a wide net on social media to identify influencers who were pushing limits in their respective fields. Based on research into their audience and output, we crafted individualized briefs for each and helped them craft a treatment around one of six different interpretations of time.

We began by casting a wide net on social media to identify influencers who were pushing limits in their respective fields. Based on research into their audience and output, we crafted individualized briefs for each and helped them craft a treatment around one of six different interpretations of time.

 Their videos were all published to their platform of choice, as well as  our campaign site, where users could browse them in a flexible grid,  explore Android Wear devices and learn more about each influencer.  Knowing that we had a lot of content to load across the experience, we  created our own custom video player and finessed the page transitions to  make them feel smooth and fluid.

Their videos were all published to their platform of choice, as well as our campaign site, where users could browse them in a flexible grid, explore Android Wear devices and learn more about each influencer. Knowing that we had a lot of content to load across the experience, we created our own custom video player and finessed the page transitions to make them feel smooth and fluid.

static1.squarespace.com.gif
static2.gif