Is it Pinnable?
We collaborated with The Selby to create an extensive image library for Jawbone Jambox and UP. These images served as content for web and launching their social channels.
Health Tracking Devices Don't Have to be Creepy
The UP band was one of the first of it’s kind and a tracking device on your wrist was inherently suspicious. Our goal was to create imagery that would kick people’s suspicions and be used as building blocks for the brand.