Jes Voight
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Rodan + Fields

 

Rodan + Fields WTR2017

I spent the second half of 2017 as an ACD on the R+F Holiday and Winter Hydration Campaigns. Our team worked closely with the product managers, digital marketing, social and the C-Suite. A major part of our design challenge was creating elevated yet hardworking assets that serve all teams, most importantly the R+F Consultants.

 

HOLIDAY

Leveraging the limited-edition packaging as a launching point we created a world of ribbon, sparkle and holiday magic.

THE GIFT GUIDE

The R+F Holiday Gift Guide took many forms including a printable, shareables and my personal favorite an
Instagram takeover, featured below.

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Winter Hydration

Winter is a harsh time for you skin. The dry weather and artificial heating indoors aren't doing us any favors. Add R+F's Hydration Serum to your regimen and bestow the glow, problem solved.

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Baby, It's cold outside

Mid campaign we switched our focus visually and strategically from the outdoor elements to the indoor elements.

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