Rodan + Fields WTR2017
I spent the second half of 2017 as an ACD on the R+F Holiday and Winter Hydration Campaigns. Our team worked closely with the product managers, digital marketing, social and the C-Suite. A major part of our design challenge was creating elevated yet hardworking assets that serve all teams, most importantly the R+F Consultants.
Leveraging the limited-edition packaging as a launching point we created a world of ribbon, sparkle and holiday magic.
THE GIFT GUIDE
The R+F Holiday Gift Guide took many forms including a printable, shareables and my personal favorite an
Instagram takeover, featured below.
Winter is a harsh time for you skin. The dry weather and artificial heating indoors aren't doing us any favors. Add R+F's Hydration Serum to your regimen and bestow the glow, problem solved.
Baby, It's cold outside
Mid campaign we switched our focus visually and strategically from the outdoor elements to the indoor elements.