- photo art direction/content creation&management -
We worked closely with Target to elevate their style leadership with a sub brand called Target Style. We created unique content that lived across digital and social channels for Apparel & Accessories, Beauty, and Home.
We concepted a monthly editorial calendar, themes, and stories that laddered up to three considerations: what was going on at Target, what was the best product, and what was going on in fashion. We were briefed by cross-department teams to ensure alignment, including Marketing, PR, Design Partnerships. We developed both franchise and seasonally relevant stories.
Ultimately, we got fashionable people to say
"OH SHIT THAT'S TARGET?"
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