Target Style

- photo art direction/content creation&management -
We worked closely with Target to elevate their style leadership with a sub brand called Target Style. We created unique content that lived across digital and social channels for Apparel & Accessories, Beauty, and Home.

We concepted a monthly editorial calendar, themes, and stories that laddered up to three considerations: what was going on at Target, what was the best product, and what was going on in fashion. We were briefed by cross-department teams to ensure alignment, including Marketing, PR, Design Partnerships. We developed both franchise and seasonally relevant stories.

Ultimately, we got fashionable people to say
"OH SHIT THAT'S TARGET?"

Press:
Mashable: 10 Brands Doing Tumblr Right
Harvard Business Review: Who's Your Brand's Editor in Chief? 
Macy’s and Target embrace editorial as a spark for e-commerce
Target’s On the Dot is On the Mark