Jes Voight
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Target Style

They asked for banners, we gave them a content platform.

They asked for banners, we gave them a content platform.

We worked closely with Target to elevate their style leadership with a sub brand called Target Style. We created unique content that lived across digital and social channels for Apparel & Accessories, Beauty, and Home.

 We concepted a monthly editorial calendar, themes, and stories that laddered up to three considerations: what was going on at Target, what was the best product, and what was going on in fashion. We were briefed by cross-functional teams to ensure alignment, including Marketing, PR and Design Partnerships.

We concepted a monthly editorial calendar, themes, and stories that laddered up to three considerations: what was going on at Target, what was the best product, and what was going on in fashion. We were briefed by cross-functional teams to ensure alignment, including Marketing, PR and Design Partnerships.

 Ultimately, we got fashionable people to say  "OH SHIT THAT'S TARGET?"

Ultimately, we got fashionable people to say
"OH SHIT THAT'S TARGET?"

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