Target Vintage Varsity

When Target launched their fall clothing line they wanted to honor the designers behind the designs as well as resonate with college kids. All the graphics for the tees were created by the Target design team at the Hamilton Woodtype Museum in WI. What better place to shoot the clothing then in this beautiful, historic setting. The campaign later took us to other timeless locations such as an analog recording studio built in a 1930's pharmacy and the oldest Dance Hall in Texas.