We partnered with makers, doers, and dreamers to launch The Magic Minute Project, a collection of one-minute films celebrating what time means to all of us—told one #MagicMinute at a time.

We began by casting a wide net on social media to identify influencers who were pushing limits in their respective fields. Based on research into their audience and output, we crafted individualized briefs for each and helped them craft a treatment around one of six different interpretations of time. Their videos were all published to their platform of choice, as well as our campaign site, created with Stink Studios, where users could browse them in a flexible grid, explore Android Wear devices and learn more about each influencer.